Social media management is the process of strategically handling a brand’s presence across platforms like Instagram, Facebook, TikTok, and LinkedIn. It involves planning and creating tailored content that aligns with your brand and speaks to your target audience. This includes everything from graphics and videos to captions and hashtags. Posts are scheduled in advance for consistency, and performance is monitored to see what’s working. Engagement such as replying to comments, messages, and mentions is also a key part of building community. The goal is to grow your following, boost visibility, and ultimately drive business results through strong, consistent digital communication.